OK, so this one’s kind of complicated… just kidding. SEO stands for Search Engine Optimization. You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic (unpaid) traffic to that page.
This question is a little like asking: Who’s more important to the Patriots, Bill Belichik or Tom Brady? You can probably come up with an argument for either; but the reality is, both are vital to the team’s success. The same goes for SEO and PPC (pay-per-click). You couldn’t establish domain authority, organic brand affinity, and really, a wholly formed online presence without SEO. By the same token, you couldn’t granularly target prospects by demographic, behaviors, or keywords without PPC.
Again, you could come up with a good argument for a few different answers here. Ahrefs is great for competitor content and backlink research; Moz Pro’s content explorer is great for finding unlinked mentions; and SEMrush is great for rank and visibility tracking. The three share many overlapping features. It’s more a matter of preference than anything. Spyfu, AWR Cloud, and DeepCrawl are also worth checking out.
Yes, absolutely. Here at Future Proof, we believe the first step to great SEO and domain authority is having a great website. Customers know you by your brand, and interact with it primarily via your website. Having a website that is both well-built, beautiful and functional can help convert more people who are "just looking" into "look what I just bought" kind of people. We want your as many of your clicks to become customers as possible. It all starts with a great website.
That depends. Every website is different, and thus all the keywords and other ranking factors such as how your competitors are ranking are all going to be different. Typically, the first three months are foundational, such as website optimizations and blog/content building. We often start to see the first few leads trickle in after 3 months. After the 3 month period, it's a heavy focus on link-building and building domain authority, and we usually see peak results at the 9-12 month mark. SEO is a long-term investment, however, it's still the best way to solidify the future of your business, and lower the cost of client acquisition over time, compared to other methods such as PPC.
PPC is kind of like the opposite, but we view it as very complimentary to SEO. One can see results within as little as a 3-day minimum from launching your ad. It's an excellent solution for telling the world about a new product, or getting your first few clients in the door straight away. However, it can still take months to get -just- right, and over time, your cost-per-click will remain consistent, or go up if anything. Not the best long-term solution, but an excellent compliment to SEO for raising brand awareness or launching a product.
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